Lego Playbox
Creative Advertising, Retail Experience
The task of this project was to design a new way to entertain children in the Lego store. The concept of this new shopping experience generated from one of children's favorite activities: the drawing, a medium that can give them the ability to create characters of all kinds. The idea was that the children could bring their drawings in the Lego store, scan them using a totem and receive back the instructions to build their own toy. To communicate this concept, the typical elements of the drawing has been morphed into the distinctive LEGO blocks.
